iTunes Video Transfer-Can’t add and play WMV in iTunes 12- Solution

Summary: No matter what version of iTunes(including the iTunes 12) you are using, you may find it’s impossible to add WMV files to iTunes directly. To play WMV in iTunes or sync WMV to iPad, iPhone via iTunes, a workable way is to convert WMV to iTunes(12) format first. This article will teach you how to.

WMV, the typical Windows media video format, is not supported by iTunes. Whenever try to add and import WMV to iTunes for easy playback or for transfer to iPad, iPhone, iPod, Apple TV, it always ends in fail. I’ve updated old version to iTunes 12, but when loading MP4 movies to iTunes 12, there’s still no luck. So, is there any way to import WMV to iTunes? Well, the answer is positive as long as you get a video convert app at hand to encode WMV files to iTunes friendly format.

Since WMV is not a welcome video format on Mac, to play WMV in iTunes, we need do some preparation to fix the incompatibility issues. Here I would like to recommend a smart WMV to iTunes Converter for Mac (Yosemite and Mavericks included) that not only converts WMV file to iTunes readable video formats(.mp4, .mov, .m4v), but also changes WMV to iMovie, Final Cut Pro, QuickTime and Mac-friendly format so you can play, edit and share WMV files on Mac without any hassle. For those who are working WMV videos with iTunes on Windows PC, please turn to Brorsoft WMV Converter.

Now the following article just aims to introduce a step by step guide on how to convert WMV files to iTunes(12) supported format.

1) Free download Brorsoft Video Converter for Mac, install and run it. Click "Add File" button to add WMV files to this powerful WMV to iTunes Converter. This software also supports drag-and-drop.

2) Click the "Format" drop-down button to set desired iTunes compatible video or audio format. You can set MOV, MP4, M4V from Common Video profile as the output format for iTunes.

Tips: To transfer WMV from iTunes to iPad, select an optimal format from the "iPad" category; To sync WMV to iPhone via iTunes, you’d better directly select a format from the "iPhone" category; To transfer WMV from iTunes to Apple TV, select a profile from the "Apple TV" category.

3) Click the "Convert" button to finish the WMV to iMovie converting.

After conversion, click "Open" to get the converted WMV files. Then start your iTunes, and choose “File – > Add File to Library or freely drag the converted WMV files to iTunes.

Editor’s Note: For iTunes 12 users, it would be a bit different as the old version. When you add movies to iTunes 12, you can check the Home Videos Tab under Movies. Your movies should be there.

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Write a comment

Comments: 14
  • #1

    Kevin (Wednesday, 10 December 2014 21:03)

    That sounds nice. I can add my WMV/AVI videos into iTunes via this professional tool now without any problem. Thank you for sharing.

  • #2

    christing (Wednesday, 10 December 2014 21:05)

    I'm looking for the way to add WMV to iTunes(the latest version 12) for days. I have researched the web and tried to follow these instructions but doesn't work... Until found this post, it helps me out. Now I can import my WMV videos to iTunes easily after converting WMV to the iTunes most compatible format/codec with the recommended tool from brorsoft. Thanks.

  • #3

    leranstare (Friday, 11 March 2016 23:49)

    This article will introduce it-Avdshare Video Converter,Simple convert WMV to iMovie more supported MP4 or MOV to successfully import WMV to iMovie for easy edit.You find it at

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    Since WMV is not a welcome video format on Mac, to play WMV in iTunes, we need do some preparation to fix the incompatibility issues.

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